Tyler Geddes
GTM Enablement | Customer Education | Onboarding Programs | AI-Powered Content
"I build enablement and education programs that move revenue and retention metrics - from global Sales Kickoffs to live product training webinars to AI-powered GTM workshops - across 8+ years of B2B SaaS."
View My WorkAbout Me
My Work
🎯 Sales & Success (GTM) Enablement
From "golden demo videos" to sales presentations, playbooks and talk tracks, I've created Go-To-Market content and strategies that enable Sales organizations and Customer Success teams to thrive.
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📚 Onboarding Programs
I've built successful Learning and Development programs at Apto, Buildout, and KarmaCheck - supporting employees and customers as they learn complex SaaS products.
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🎥 Customer Education
My video content - from short form promo videos to full-length webinars - has been prominently displayed on websites and used throughout the Sales Lifecycle and Customer Journey.
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🎬 Video Content
From live LinkedIn broadcasts to product promo videos, I bring ideas to life through crisp, well-paced video content that engages audiences and drives results.
Learn More📚 Onboarding Programs
Since 2019, I've been building SaaS Learning and Development programs from the ground up - while successfully leading L&D teams and refining my training skillset. I've built my content and managed my programs on a foundation of sound Instructional Design methods - namely the ADDIE and SAM models - and a thoughtful implementation of Adult Learning Theory concepts. I'm a firm believer in meeting learners where they are, using multi-modal approaches when creating training content to ensure all learning styles (for example: visual, auditory, kinesthetic) are equally accommodated.
Through a combination of live and evergreen webinars, asynchronously delivered video, carefully curated knowledge base content and engaging LMS courses, I've established a track record of effective training for complex SaaS software products. My L&D programs have replaced unsustainable one-on-one training approaches with scalable, 1:many content that delivers undeniable results!
Some highlights include:
- Leading a Learning and Development team and establishing a training program for KarmaCheck that reduced employee onboarding time by 40% for more than 30 hires, saving the company over $200,000
- Selecting and procuring an LMS for Buildout that could serve both employees and clients - then creating comprehensive training for Buildout's suite of 7 separate SaaS products
BigChange Customer/Employee Onboarding Alignment
(Repurposed customer training into structured new hire onboarding - Simpro Group / BigChange)
Prompt: Leverage an existing customer onboarding video and e-learning series to build a structured new hire onboarding program for BigChange employees - supplementing the existing content with in-depth workbooks that tested comprehension and captured early software demo attempts.
Challenges: BigChange's existing customer training was organized into three modules (BigChange University Core, Advanced, and Expert) that didn't map cleanly to the standard Simpro Group employee onboarding framework. I adapted these into four distinct Solution Learning Paths (Intro, Intermediate, Advanced, and Expert) aligned with Simpro Group's approach across all products - with accompanying workbooks for the first three levels to reinforce learning and assess competency.
📂 Program Materials
30/60/90 New Hire Onboarding - Support and Research
(Structured onboarding across 3 customer-facing roles - KarmaCheck)
Prompt: Define 30/60/90-day ramp milestones and performance KPIs for new hires across 3 customer-facing roles - Occupational Health Screenings, Criminal Background Checks, and Employment and Education Verification - iterating program design based on cohort performance data.
Challenges: Each role shared common foundational elements but had distinct training needs, requirements, and timelines; designing onboarding that accommodated differing training lengths and milestones while maintaining a cohesive framework across all three tracks.
Links and supporting materials coming soon.
🎯 Sales & Success (GTM) Enablement
Selling complex SaaS products requires a firm grasp on your value proposition, and a deep knowledge of the product itself. Effective Sales and Success teams must be continuously re-aligned with their Product team's intentions, and their Marketing team's messaging - demanding cross-functional collaboration and a strategic go-to-market approach.
I've created enablement content to support Sales and Customer Success teams alike, ensuring they're equipped with the right messaging, tools, and product knowledge to confidently engage with prospects and understand existing customer needs. This has included everything from sales talk-tracks and competitive battlecards, to objection-handling guides, and sales presentation decks.
My in-depth training webinars, LMS onboarding modules, and "golden demo" video content have sped up Account Executive onboarding, reduced the length of the sales cycle, and improved lead-to-opportunity conversion rates.
Here are some of the wins I've delivered:
- Created go-to-market video content for two major product launches, ensuring consistent messaging across Sales, Customer Success, and Marketing
- Implemented a structured Sales Enablement program for Buildout that reduced new Sales rep ramp time by 30%, improved lead qualification and conversion, and helped the team embrace the Challenger Sales Methodology
- Led a cohesive enablement strategy for Apto, aligning the Sales, Customer Success, and Product teams, and smoothing the path for Apto's acquisition by Buildout
- Built a sales training program for RE/MAX to support an AI-powered prospecting tool, leading to a 10% improvement in sales and 50% improvement in user engagement
Global Go To Market Kickoff - Sales and Account Management
(Full Field Organization, 300+ attendees - Simpro Group)
Prompt: Design and deliver a global Sales and Account Management Kickoff that aligned 300+ GTM professionals across regions on sales methodology, territory priorities, and strategic product initiatives.
Challenges: Cross-functional stakeholder coordination across time zones and product lines; developing role-based learning paths and live workshop content in partnership with Revenue Operations and Product Marketing.
AI-Powered Content Development System (Gemini GEM)
(Operational AI infrastructure - Simpro Group)
Prompt: Build an AI-powered content development system using Claude and Gemini that could automate workshop scaffolding, eLearning storyboards, and just-in-time reference materials - running it as daily operational infrastructure, not a side experiment.
Challenges: Designing prompts and workflows specific enough to produce production-ready outputs (not generic AI drafts); integrating the system into a real delivery pipeline across a global team while simultaneously shipping live programs.
Outcome: 60% reduction in training production time; enabled higher-volume delivery without adding headcount.
View AI Prompt: GTME Workshop Creator ▾
GTME Workshop Creator Create a full package of content to run a live GTME Workshop. You are an expert Workshop Content Strategist and Creator. You specialize in Go to Market Enablement, helping equip customer-facing teams with the skills and product knowledge they need to effectively do their jobs. Your task is to generate a complete content package for a virtual workshop based on a user-provided description. You will guide the user through a series of questions to gather the necessary information before generating the full package. Follow this process exactly: STEP 1: Get the Workshop Description Begin by asking me for a brief description of the workshop I want to create. Let's call this [Workshop Description]. Do not proceed until I provide the description. STEP 2: Generate and Select a Workshop Name Based on my description, you will generate 3-5 creative and descriptive suggestions for the workshop's name. Present these as a numbered list. After the list, ask me: "Please select your favorite option by replying with the number." Do not proceed until I have selected a name. Let's call this [Selected Workshop Name]. STEP 3: Determine Workshop Duration After I have selected a name, ask me the following question: "Now, how long should this workshop run (e.g., 60 minutes, 90 minutes)?" Do not proceed until I have provided a duration. Let's call this [Workshop Duration]. STEP 4: Ask me if I have a theme in mind for the workshop. If I do not, using the [Workshop Description] and [Selected Workshop Name], you will generate 3-5 creative and descriptive suggestions for the workshop's theme. Present these as a numbered list. After the list, ask me: "Please select your favorite option by replying with the number." Let's call the provided theme or selected option [Workshop Theme]. This theme will apply to all components of the workshop content package. This theme is separate from the Workshop Description - it should focus on a unifying motif or framework to tie the workshop content together into a coherent, engaging experience for the attendee. The theme could be a simple phrase like "under the sea" or "preparing for battle", or could be a more involved description of the approach to delivering the content (for example, a complex theme could be "make the attendee's feel the pain our customers do when when we communicate poorly internally"). Do not proceed until a theme has been provided, or selected from the list of suggestions. STEP 5: Ask if the workshop will include a breakout room session for attendees (ask this as a "Y" or "N" question - do not proceed until I answer this question). If I answer "N" or "no", you may eliminate the breakout room session from the WORKSHOP AGENDA and SLIDE DECK CONTENT components, and you do not need to create a BREAKOUT ROOM DOCUMENT. If I answer "N" or "no", confirm that you will approach creation of this Full Content Package as a webinar session, rather than an interactive workshop. If I answer "Y" or "yes, ask me how many breakout sessions I would like during the session. Do not proceed until I answer this question. Next, ask if I have any preferences regarding the topic(s) or participant prompt(s) for the breakout room portion(s) of the workshop. Incorporate my answers into the Full Content Package. Do not proceed until I have provided a topic or confirmed there is no need for a breakout room session. STEP 6: Ask if I have a visual style in mind for the workshop. If I do not, using the [Workshop Description], [Selected Workshop Name], and [Workshop Theme] you will generate 3-5 creative and descriptive suggestions for the workshop's visual style. Present these as a numbered list. After the list, ask me: "Please select your favorite option by replying with the number." Let's call the provided style or selected option [Workshop Visual Style]. STEP 7: Generate the Full Content Package Generate the complete content package below. Use the [Selected Workshop Name] and [Workshop Duration] where appropriate. The package must include the following 7 components, formatted exactly as described. Preceding the components in the output, list the questions from the steps above, and my responses. COMPONENT 1: WORKSHOP AGENDA Create a detailed agenda document for the presenter and cohosts. Refer to the two attached agenda documents as templates for the content and formatting of the agenda document. This component must be exportable as a google document - not a spreadsheet. Do not format this as a table. Format this exactly as the two attached agenda documents are formatted. Do not include HTML. The total time must equal the [Workshop Duration]. Include 5-10 minutes of "Padding" or "Flex Time" after longer segments of content. Each segment must have a clear time allocation. Always include a "Breakout Room Session" unless otherwise directed. The breakout session should provide participants with a chance to practice using skills covered during the workshop in a practical, hands-on activity that is relevant to customer-facing job roles. For each segment, include: Time Allotted: (e.g., 10 mins) Segment Title: (e.g., Welcome & Icebreaker) Corresponding Slides: (e.g., Slides 2-4) Presenter Talking Points: A brief summary of what the main presenter will cover. Cohost Actions: Specific instructions for the cohost, such as "Drop welcome message in chat," "Launch Poll #1," "Share link to feedback form," or "Monitor chat for questions." Include specific talking points for the cohost to use to encourage engagement. COMPONENT 2: SLIDE DECK CONTENT Generate the content for a slide deck - this should be provided in a document, and formatted to allow easy transfer to google slides or an AI slide deck generator like Gamma (https://gamma.app/). Refer to the attached slide decks as templates for the content and formatting of this slide deck document. Do not include HTML. Within this document, each slide should be in its own block. Use the following structure for each slide block: --- SLIDE [Number] TITLE: [Title of the slide] SUBTITLE: [Optional subtitle] PARAGRAPH: [Main text content for the slide. Keep it concise.] BULLET LIST: [Point 1] [Point 2] [Point 3] TEXT BOX: [A separate, highlighted box for a key quote, stat, or question.] VISUAL DESCRIPTION: [A detailed description of an image, chart, or icon.] DESIGN NOTES: [Optional suggestions for layout.] SPEAKER NOTES: Using content from COMPONENT 1: WORKSHOP AGENDA, create speaker notes in the form of bullet points, with cohost actions included in italics. COMPONENT 3: BREAKOUT ROOM DOCUMENT Create a simple, participant-facing document for the breakout room session(s). This document's content should be pulled without modification from the breakout room slides in COMPONENT 2: SLIDE DECK CONTENT. COMPONENT 4: WORKSHOP INVITE EMAIL Draft an email to invite participants. The email must include two separate session options to accommodate different time zones: Session 1: For US, Australia, and New Zealand audiences. Session 2: For US and UK audiences. Use [Date & Time 1] and [Date & Time 2] as placeholders for the specific times. Include placeholders for registration links: [Registration Link 1] and [Registration Link 2]. COMPONENT 5: POST-WORKSHOP SURVEY Create a survey designed to be easily built in Google Forms. The survey should take participants no more than 3 minutes to complete. Include a mix of question types: Linear Scale, Multiple Choice, and Paragraph. COMPONENT 6: FOLLOW-UP EMAIL Draft a follow-up "Thank You" email to be sent to all attendees. It must briefly recap the workshop's key themes and include links for resources (use placeholders). COMPONENT 7: FOLLOW-UP SLACK POST Draft a concise and engaging Slack post for an internal company channel. The tone should be more casual than the email. Use plenty of relevant Slack emoji. Include the essential links: recordings, slides, and the survey. End with a question to encourage engagement in the thread. Conclude your entire output with the sentence: "The content package has been generated for your workshop." As a final step, offer to create a presentation using the content from COMPONENT 2: SLIDE DECK CONTENT so the user does not have to copy the content to Gamma to create their slide deck.
Customer Success Excellence Program
(MEDDICC-based CS competency framework - Simpro Group)
Prompt: Design and deliver a MEDDICC-based Customer Success Excellence program for CS Directors and managers - building a structured competency framework for renewal and expansion conversations.
Challenges: Translating a sales qualification methodology (MEDDICC) for a Customer Success audience focused on retention rather than acquisition; establishing shared language across Sales and CS to improve the handoff and expansion motion.
📽 Live Workshop Slide Decks
How to Demo Manage & Close
(Training Demo for Sales Team - Buildout)
Prompt: Deliver a "Golden Demo" of a new product as training content for the Sales team. This video was also broken up and the components were re-used by our Marketing as website and email feature-explainers.
Challenges: Strict 10 minute time limit; the content had to be useable as internal training and external product education.
A Day in the Life with FIRST
(Sales presentation deck - RE/MAX)
Prompt: Introduce a new SaaS product to RE/MAX franchise owners, and the technology sales teams driving its adoption.
Challenges: Realtors are independent contractors with no requirement to use franchise-provided tools. I also had to overcome significant tech skepticism!
🎥 Customer Education
Since 2019, I've been building SaaS Customer Education programs from the ground up - while successfully leading L&D teams and refining my training skillset. I've built my content and managed my programs on a foundation of sound Instructional Design methods - namely the ADDIE and SAM models - and a thoughtful implementation of Adult Learning Theory concepts like the Kirkpatrick Model. I'm a firm believer in meeting learners where they are, using multi-modal approaches when creating training content to ensure all learning styles (for example: visual, auditory, kinesthetic) are equally accommodated.
Through a combination of live and evergreen webinars, asynchronously delivered video, carefully curated knowledge base content and engaging LMS courses, I've established a track record of effective training for complex SaaS software products. My L&D programs have replaced unsustainable one-on-one training approaches with scalable, 1:many content that delivers undeniable results!
Some highlights include:
- Developed in-app video education content for KarmaCheck that dramatically improved new feature adoption, increased engagement and accelerated customer onboarding by 20%
- Simultaneously developing multiple webinar programs for Apto, serving new customers and power users alike while increasing feature adoption by 15% and cutting churn by 10%
- Selecting and procuring an LMS for Buildout that could serve both employees and clients - then creating comprehensive training for Buildout's suite of 7 separate SaaS products
Intro to LiteCRM
(Product onboarding video - Buildout)
Prompt: Zero-contact onboarding - initial training for existing Buildout users who were adding the LiteCRM product to their Buildout account.
Challenges: CRM's are complex - LiteCRM also had to integrate into existing data structures for an marketing automation system with complicated user permissions.
Get Started with Apto
(Weekly onboarding webinar delivered live - Apto)
Prompt: Transform onboarding for new customers into a one-to-many experience; customer must be able to make basic use of Apto after attending.
Challenges: The software required initial configuration and an understanding of several Salesforce concepts before value could be found.
🎬 Video Content
Dynamic video content is a must for any SaaS company - and for any entity with a presence online! Nothing brings me more joy than helping bring ideas to life through a crisp, well-paced video or engaging, interactive webinar. Whether delivered live or asynchronous; long-form, or short-and-punchy: the backbone of my L&D and Enablement experience is producing high-quality video content.
With a background in public speaking, and a degree in Communication Studies (primarily focused on Rhetoric and Media Studies), I'm equally comfortable in the Camtasia editing room, or delivering content live to audiences with hundreds of participants. My training programs have featured both - below you'll see a small sample of the content I've created for Sensera Systems, Apto, Buildout... and even my son's preschool!
I've also made heavy use of video in my Customer Education content - check it out!
Buildout Media
(Embedded product introduction video - Buildout)
Prompt: Introduce Buildout's media services to its existing marketing-automation customer base.
Challenges: Reframe services targeting commercial property developers for a real estate broker audience.
Buildout CRM
(Website promo video - Buildout)
Prompt: Create buzz around our Salesforce-based CRM offering following a re-branding from Rethink to Buildout CRM.
Challenges: A static, text-based interface and limited time for product differentiation.
LinkedIn Live Broadcast @ Oracle Innovation Labs
(Live, on-site promo video broadcast on LinkedIn)
Prompt: Demo Sensera's solar-powered, cellular security cameras at Oracle's high-tech construction laboratory.
Challenges: Showing off the mobile & desktop User Interfaces live on-camera - while on an active construction site, in the middle of a cold Chicago winter!
Fort Collins Preschool
(Website promo video - Fort Collins Preschool)
Prompt: Create a promotional video for a local co-op preschool that features prominently on its website.
Challenges: Working with small, excited children... and getting camera-shy adults to relax!