Tyler Geddes

Learning and Development

Since 2019, I've been building SaaS Learning and Development programs from the ground up - while successfully leading L&D teams and refining my training skillset. I've built my content and managed my programs on a foundation of sound Instructional Design methods - namely the ADDIE and SAM models - and a thoughtful implementation of Adult Learning Theory concepts. I'm a firm believer in meeting learners where they are, using multi-modal approaches when creating training content to ensure all learning styles (for example: visual, auditory, kinesthetic) are equally accommodated.

Through a combination of live and evergreen webinars, asynchronously delivered video, carefully curated knowledge base content and engaging LMS courses, I've established a track record of effective training for complex SaaS software products. My L&D programs have replaced unsustainable one-on-one training approaches with scalable, 1:many content that delivers undeniable results!

Some highlights include:

• Leading a Learning and Development team and establishing a training program for KarmaCheck that reduced employee onboarding time by 40% for more than 30 hires, saving the company over $200,000
• Selecting and procuring an LMS for Buildout that could serve both employees and clients - then creating comprehensive training for Buildout’s suite of 7 separate SaaS products
• Simultaneously developing multiple webinar programs for Apto, serving new customers and power users alike while increasing feature adoption by 15% and cutting churn by 10%

Sales Enablement

Selling complex SaaS products requires a firm grasp on your value proposition, and a deep knowledge of the product itself. Effective Sales and Success teams must be continuously re-aligned with their Product team's intentions, and their Marketing team's messaging - demanding cross-functional collaboration and a strategic go-to-market approach.

I've created enablement content to support Sales and Customer Success teams alike, ensuring they’re equipped with the right messaging, tools, and product knowledge to confidently engage with prospects and understand existing customer needs. This has included everything from sales talk-tracks and competitive battlecards, to objection-handling guides, and sales presentation decks.

My in-depth training webinars, LMS onboarding modules, and "golden demo" video content have sped up Account Executive onboarding, reduced the length of the sales cycle, and improved lead-to-opportunity conversion rates.

Here are some of the wins I've delivered:

• Developed in-app video enablement content for KarmaCheck that dramatically improved new feature adoption, increased engagement and accelerated customer onboarding by 20%
• Created go-to-market video content for two major product launches, ensuring consistent messaging across Sales, Customer Success, and Marketing
• Implemented a structured Sales Enablement program for Buildout that reduced new Sales rep ramp time by 30%, improved lead qualification and conversion, and helped the team embrace the Challenger Sales Methodology
• Led a cohesive enablement strategy for Apto, aligning the Sales, Customer Success, and Product teams, and smoothing the path for Apto's acquisition by Buildout
• Built a sales training program for RE/MAX to support an AI-powered prospecting tool, leading to a 10% improvement in sales and 50% improvement in user engagement

Webinar and Video Content

Dynamic video content is a must for any SaaS company - and for any entity with a presence online! Nothing brings me more joy than helping bring ideas to life through a crisp, well-paced video or engaging, interactive webinar. Whether delivered live or asynchronous; long-form, or short-and-punchy: the backbone of my L&D and Enablement experience is producing high-quality video content.

With a background in public speaking, and a degree in Communication Studies (primarily focused on Rhetoric and Media Studies), I'm equally comfortable in the Camtasia editing room, or delivering content live to audiences with hundreds of participants. My training programs have featured both - below you'll see a small sample of the content I've created for Sensera Systems, Apto, Buildout... and even my son's preschool!