Tyler Geddes

GTM Enablement | Customer Education | Onboarding Programs | AI-Powered Content

"I build enablement and education programs that move revenue and retention metrics - from global Sales Kickoffs to live product training webinars to AI-powered GTM workshops - across 8+ years of B2B SaaS."

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About Me

Tyler Geddes

Hi there! I'm Tyler Geddes.

I'm a GTM Enablement leader with 8+ years building programs that move revenue and retention metrics across B2B SaaS. I design cross-functional enablement systems from scratch - global Kickoffs, MEDDICC certification, customer learning journeys, 30/60/90 onboarding, and AI-powered content infrastructure.

Most recently at Simpro Group, I built and delivered a global Sales and Account Management Kickoff for 300+ attendees, designed MEDDICC-based competency programs for Customer Success, and created an AI-powered content system using Claude and Gemini that cut training production time by 60%. That system isn't a side experiment - it's operational infrastructure I use daily to scaffold workshops, generate eLearning storyboards, and ship just-in-time enablement faster than traditional workflows allow.

Before Simpro, I led L&D teams and built customer education programs at KarmaCheck, Buildout, and Apto - cutting Sales rep ramp time by 30%, saving $200K in onboarding costs, lifting feature adoption by 15%, and reducing churn by 10%. I'm grounded in instructional design (ADDIE, SAM, Adult Learning Theory) but I lead with outcomes: replacing unsustainable 1:1 training with scalable, 1:many systems. I partner with Revenue Operations, Product Marketing, and field leadership to build what the business actually needs - not just fill content requests.

Expertise In:

GTM Enablement Programs Sales & Success Enablement Customer Education MEDDICC + Challenger Instructional Design Onboarding Programs AI-Powered Tool Development Webinar & Video Production


Life Beyond Work:

I'm father to two amazing sons, and the lucky husband to a lovely wife. We're surrounded by a petting zoo's worth of cats and dogs - and I wouldn't have it any other way. I spend my free time outdoors: riding dirt bikes, hiking, climbing, and mountain biking in my beautiful home state of Colorado.
Pictured above: the formidable Needle Mountains looming over Twin Lakes in Chicago Basin.

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